OUR Background

SAP Management

SAP (Salt and Pepper) Management was founded in Bali by experienced professionals in the hospitality industry. We specialize in providing guidance and management services for hospitality establishments across Indonesia. Our expertise covers the entire spectrum of the process, from formulating the initial brand concept and securing the ideal location to overseeing restaurant construction, managing sourcing logistics, and navigating the legal intricacies essential for launching a successful hospitality business in Bali, Indonesia.
EXPERIENCED & DEDICATED

Our experienced and dedicated team members are an essential part of our commitment to excellence, providing solid support and assurance as you establish your business. We aim to assist each client in navigating the challenges of today’s fiercely competitive marketplace while educating and enlightening them every step of the way.

YOUR PATH TO GROWTH

We understand that building a business can be both demanding and rewarding. That’s why Salt and Pepper is here to guide you through every stage. Our mission is to make the journey inspiring and enjoyable, while ensuring you feel confident and supported as you grow a stronger, more resilient business.

SUPPORTING YOUR SUCCESS

Every business journey holds the potential for growth. At Salt and Pepper, we’re committed to being your trusted partner—offering thoughtful guidance, empowering insights, and steadfast support as you build a more impactful and successful business.

about us

Innovative Concepts, Seamless Execution

At Salt and Pepper, we offer a comprehensive range of services tailored to the food and beverage industry, from concept innovation and construction to F&B venue operations and administrative support. We specialize in brand refinement, menu development, design, technology integration, and sustainability initiatives, ensuring that every aspect of your business is thoughtfully crafted. Our construction services cover everything from budgeting and sourcing to interior design and project management, while our operational expertise focuses on team building, training, and efficient venue management. Additionally, we provide legal, accounting, and advisory services to ensure smooth and compliant business operations.
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Innovative Solutions for the Food and Beverage Industry

"Transforming Ideas into Exceptional Experiences"

CONCEPT INNOVATION

  • Brand Refinement
  • Menu Development
  • Ambiance and Design
  • Service Enhancement
  • Technology Integration
  • Sustainability Initiatives

CONSTRUCTION

  • Budgeting Construction
  • Commercial Space Construction
  • Kitchen & BAR Design, Sourcing and Implementation
  • Interior Design Implementation
  • Quality Surveyor & Audit Procurement & project management

F&B VENUE OPERATION

  • Menu Development
  • Operation design
  • Building the right Team
  • Training & Education
  • Pre Opening checklist

ADMINISTRATIVE & DUE DILIGENCE

  • Legal Advisory
  • Accounting & Finance Service
  • Tax Advisory
  • F&B Distribution License
  • Point of Sales
  • QuickBooks Accounting Software
Who we serve

What We Offer

We provide a comprehensive range of services tailored to enhance every aspect of your business, from innovative solutions to operational excellence. Our team is dedicated to delivering quality, efficiency, and long-term success through expert guidance and strategic insights.

Concept Innovation - Branding & Marketing

Period Time : Minimum Duration 3 Months, Middle 6 Months, and Maximum 12 Months.

OBJECTIVE:
To innovate concepts in branding and marketing strategies to enhance brand identity and market presence.

SCOPE OF WORK:

  1. Market Research at Site
  2. Concept Identification and Refinement
  3. Brand Strategy and Development
  4. Name and Logo Design
  5. Brand Handbook Creation
    • Design & Visual Guidelines
    • Marketing Collaterals (Typography, Colorways, Photo Styling, Interior Guidelines, Menu Design, etc.)
  6. Securing Social Media Presence
    • Establishing Handles & Channels (Instagram, Facebook, Google Workspace, TripAdvisor)

Project Management. Turn Key Project

Period Time : Minimum Duration 6 Months, Middle 12 Months, and Maximum 24 Months.

OBJECTIVES:
Deliver a complete and functional facility to the client by managing all phases of the project from inception to handover, ensuring that it meets the predefined criteria for scope, quality, time, and cost.

SCOPE OF WORK:

  1. Initiation Phase
  2. Planning and Design Phase
  3. Execution Phase
  4. Monitoring and Controlling Phase
  5. Closure Phase

Workplace, Hiring & Pre-Opening

Period Time : Minimum Duration 3 Months, Middle 6 Months, and Maximum 12 Months.

OBJECTIVE:
To create a well-prepared and cohesive workplace environment, staffed with competent and motivated individuals, and to execute all necessary pre-opening tasks with efficiency and attention to detail to ensure a successful launch and seamless operations.

SCOPE OF WORK:

  1. Procurement of Working Utensils and Operating Equipment
  2. Operation and Accounting Framework Design
  3. Standard Operating Procedures (SOPs) Development
  4. Sales and Budget Optimization
  5. Recruitment and Team Building
  6. Training and Development Programs
  7. Back-of-House Setup and Legal Compliance

Development & Training Product

Period Time : Minimum Duration 3 Months, Middle 6 Months, and Maximum 12 Months.

OBJECTIVE:
The objective of a Development & Training Product in a restaurant setting is to cultivate a skilled and knowledgeable workforce capable of delivering exceptional customer service, maintaining operational efficiency, and upholding quality standards.

Expertise in Asian, Western, and Patisserie cuisines will be used to curate a menu aligned with the brand guidelines, subject to owner approval. This will encompass:

  • Creation of food and beverage items
  • Comprehensive costing, market analysis, and administrative phase management

Additionally, a 3-week, 120-hour training program will be conducted to skillfully prepare the team for service excellence.

Managing (ongoing)

Period Time : Minimum Duration 24 Months, Middle 42 Months, and Maximum 60 Months.

OBJECTIVES
To maintain high standards of service, efficiency, and guest satisfaction while maximizing profitability and sustainability.

SCOPE OF WORK:

  1. Operational Excellence
    • Ensure smooth day-to-day operations, including food and beverage service, housekeeping, maintenance, and guest services.
    • Implement and enforce standard operating procedures (SOPs) to uphold quality and consistency.
  2. Customer Experience
    • Maintain a welcoming and hospitable atmosphere that reflects the brand’s identity and values.
  3. Financial Management
  4. Human Resources
  5. Quality Assurance and Compliance

Business Consultancy

Period Time : Minimum Duration 8 hours, Middle 20 hours.

OBJECTIVES
Provide expert guidance and support to optimize operational efficiency, enhance profitability, and achieve sustainable growth. Additionally, provide strategic guidance to help businesses achieve their objectives, maximize profitability, and maintain a competitive edge in the market.

SCOPE OF WORK:

  1. Strategic Planning
  2. Operational Improvement
  3. Financial Management
  4. Marketing and Branding
  5. Customer Experience Enhancement
  6. Human Resources Development
  7. Compliance and Risk Management
Clients

our Clients

Our team consists of passionate experts committed to excellence, bringing diverse skills to help your business succeed. Meet the professionals dedicated to your growth and success.
teams

Meet Our Team

Our team consists of passionate experts committed to excellence, bringing diverse skills to help your business succeed. Meet the professionals dedicated to your growth and success.
Leo
Founder
Willy Leonardo, or commonly known as Leo, is a distinguished graduate of the Hotel Institute Montreux, Switzerland, and the University of South Carolina, USA, with a profound understanding of hospitality operations and an exceptional grasp of Quality Service Standards. Leo embarked on his illustrious career in 2004 with The Fairmont Hotels and Resorts, where he held various positions globally, showcasing his versatility both at the front and back of the house. As a key member of the inaugural Fairmont Gold team in the USA, Leo worked closely under Clarence McLeod, the Corporate Director of Fairmont Gold, contributing significantly to the implementation of the highest service quality standards within Fairmont Hotels and Resorts. Driven by a dream to infuse Indonesian hospitality with a unique style, Leo returned to Indonesia in 2014, joining Seniman Coffee Studio in Ubud. Over the course of eight years, Leo and his dedicated team propelled Seniman to the forefront of the Indonesian coffee industry, setting a benchmark for excellence that resonates across numerous coffee establishments. Leo’s commitment to community development is evident through his active involvement in various projects throughout Indonesia while at Seniman Coffee. Realizing the importance of new challenges, Leo, alongside Theo and Alit, ventured into entrepreneurship, founding a hospitality company. His philosophy centers on the continual evolution and embrace of change, while unwaveringly upholding and enhancing quality standards.
Theo
ceo

Teofilus “Theo” Poa is a financial maestro with a passion for numbers, an affinity for spreadsheets, and a keen eye for analytics. Specializing in financial budgeting, business modeling, and the intricacies of managing finances, Theo is a valuable asset to our team. He possesses a unique ability to tailor accounting systems, creating comprehensive and easily accessible financial reports that provide invaluable insights. In his role, Theo takes on diverse responsibilities, including conducting feasibility studies, developing budgets, and crafting business forecasts. His analytical prowess shines through as he meticulously analyzes financial statements, identifying ventures with robust return on investment (ROI) that align with established benchmarks. Periodically, he conducts thorough reviews of businesses’ portfolios, offering insightful recommendations for strategic investment shifts. As an accomplished finance manager, Theo boasts a track record of success in securing and managing notable companies. His expertise has left an indelible mark on establishments such as Hard Rock Cafe Bali, BaliSpirit Group (encompassing Kafe, Kebun, Bali Yoga Shop, BaliSpirit Festival, and The Yoga Barn), Seniman Industries (Seniman Coffee Group), Bali Bohemia Restaurant, Batu Bara Restaurant, among many others. In summary, Theo’s proficiency in financial management, coupled with his strategic insight and analytical acumen, positions him as a driving force behind the success of numerous prominent enterprises. His dedication to optimizing financial performance and identifying lucrative investment opportunities makes him an invaluable asset to any business venture.

Alit
GEneral Manager Pajakin

I Gusti Ngurah Alit Adyantha, affectionately known as Alit, is a native Balinese individual whose journey in the dynamic realm of hospitality has been marked by a profound commitment to cultural exchange, continuous learning, and mentorship. His story unfolds as a testament to the transformative power of connecting with people from diverse backgrounds. Alit’s professional journey commenced at Bali Rani Hotel, with the role of Daily Worker for two years, laying the foundation for his future endeavors in the industry. His trajectory then led him to Mamasan Restaurant, where he started as a waiter, and eventually transitioned to Hujan Locale Restaurant, earning promotions from Assistant Restaurant Manager to Operational Manager. Currently, Alit holds the prestigious position of General Manager for Habitat Group. In his narrative, Alit reflects on the profound impact of working in hospitality, emphasizing that it transcends the boundaries of a conventional job. For him, it is a gateway to understanding the world and forging connections with individuals from various walks of life. The richness of these encounters, coupled with the diversity of cultures, traditions, and customs, has broadened his perspective and deepened his appreciation for the unique tapestry of human experience. An essential facet of Alit’s journey is his commitment to knowledge sharing and mentorship. Recognizing the dynamic nature of the hospitality industry, he passionately imparts his experiences to junior colleagues, emphasizing the value of real-world, on-the-job learning. Alit firmly believes that collaboration and mentorship are integral to navigating the fast-paced challenges and opportunities within the hospitality sector.

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